"It's the very same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same method", my exasperated partner hissed into my ear as I got cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I in fact composed 'designer tissue'. So, yes, for a graphic designer and author who understands all about the type of effort one takes into packaging and branding items, I sure succumbed to it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combination'. Hey, I am still a customer, keep in mind that. I am entitled to fall for nice product packaging, I have a prevailing right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated spouse pursuing me in sluggish motion. It was definitely a 'die-hard' moment. You know, when the hero is fleing from a lot of wild bad men with machine guns, and they're contending your feet or something ... and there's a surge behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I loved the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'should keep for referral' clear folder. I do not keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, however these packaging designs made the cut.
You see, this is the example that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, website it's PACKAGING! It's more info what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the product packaging?" Maybe you're also thinking that the money should go towards developing better quality items ... for faster delivery alternatives ... or perhaps the cash must go towards spending prospective clients to expensive suppers in Italian dining establishments. It's your call, actually.
The more effort you put into creating your product packaging, more clients will stop and take an appearance at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notification of your packaging, your chance of getting them to purchase your item boosts?
You see, the role of packaging is to get the consumer's attention. And without an electrifying product packaging, consumers are going to stroll past the heaps and loads of other competitor items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great product packaging. You've won the very first round once they take an appearance and stop.
Think of it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes website of tissue paper with elegant packaging styles on them. I liked the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for reference' clear folder. I don't keep a lot of things in there since I am quite selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into creating your packaging, more consumers will stop and take a look at your product packaging or what's inside the hopper packaging machine.